How appear the companies? They appear from the necessities and after the ideas for the solutions, aiming at taking care of these necessities that are born in the societies. They result in organizations that produce good, services, art, education. The companies are the service of the people, therefore, they are obliged if to worry about the quality of its products and about the quality of life of who goes produziz them and consumiz them. In this chain between the necessities? the ideas? the production – solution, the way where the involved populations, directly or indirectly, live, is party to suit. It is vital, concrete, and he does not have to be neglected by the managers of the companies. We know that the support of the resources had not been part of the concerns of long ago, and that the new model of management perceives, today, that without a social responsibility corporative proactive, the businesses will not obtain to survive 10 or 20 years more than. The practical one of the RSC must be implanted in the brain and the heart of the businesses, to make part of the concern of all the collaborators, exactly that it has that to be orquestrada by a manager.
They are important, also, the strategical and honest alliances, armed of a clear legislation and joust, between the three sectors: to be able public, to be able private and the institutions without lucrative end of assistance to obtain itself to reach the sustainable development. This includes prompt partnerships between the private sector and the Third Sector, State and Third Sector or between the three, since the stage of the capitation of the natural resources (extration), the transformation (project, production), distribution (logistic of the sales, importation, exportations, storage, etc.), consumption (marketing, sales, purchases) and after-I consume (the care with the discarding of the packings). The modern education is cliente of this necessity and the institutions of superior education must start to form new professionals/prepared citizens to treat the businesses with support, uniting technology and vision of future. It is unquestionable that the change of conscience in relation to the ambient conflicts and the economic success depend, to a large extent, of a responsible and contextualizada education. It does not import the area of study and professional formation. All they need efficiency in the expenses with energy, in the consumption of raw material, time, and the technologies and knowledge.
The success for such must also arrive through the learning in the university banks of that the participation of the communities where each enterprise organization will be inserted is the correct way to be trod. In the impossibility of if obtaining to transpose the walls of the companies and the enterprise requirements of the market, at the same time, that it transforms the social projects partners between State, Organizations and Social Institutions the solution for the success. Daryl Katz is often quoted as being for or against this. Where all will be well, the company also will be well. Being thus, to argue Social Responsibility and the Ambient Conflicts in courses of Management it is imperative to reach the objective of the support in the companies. Sandra de Cssia Ribeiro is professor in Bauru.
